WE DO WHAT MOVES THE NEEDLE.
WE DO WHAT MOVES THE NEEDLE.
The growth partner that becomes your unfair advantage.
(previously LeadCraft Digital)
The growth partner that becomes your unfair advantage.
(previously LeadCraft Digital)
Auckland, New Zealand
Here to build your next growth engine
Here to build your next growth engine
move the needle /muv də ˈnidl/
to make a noticeable change
move the needle /muv də ˈnidl/
to make a noticeable change
move the needle /muv də ˈnidl/
to make a noticeable change
move the needle /muv də ˈnidl/
to make a noticeable change
If it doesn't move the needle, we don't waste time on it. Execution is everything.
If it doesn't move the needle, we don't waste time on it.
1.5M
+
Pipeline Value Added
We’ve added over 1.5 million dollars in pipeline value for our clients
1.5M
+
Pipeline Value Added
We’ve added over 1.5 million dollars in pipeline value for our clients
1.5M
+
Pipeline Value Added
We’ve added over 1.5 million dollars in pipeline value for our clients
120
%
Lead Increase
Our strategies have helped clients generate more leads then they've ever seen before.
120
%
Lead Increase
Our strategies have helped clients generate more leads then they've ever seen before.
120
%
Lead Increase
Our strategies have helped clients generate more leads then they've ever seen before.
21.74
x
Return on Ad Spend
We achieved a 21x return on investment on our client Roofing Innovations
21.74
x
Return on Ad Spend
We achieved a 21x return on investment on our client Roofing Innovations
21.74
x
Return on Ad Spend
We achieved a 21x return on investment on our client Roofing Innovations
Benefits
We don’t tick boxes. We move the bar.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
We keep the leads coming. So you can focus on running your business and making that mulah.
Ou automations handle the follow-ups while you handle life.
No cookie cutters here. Everything we do is tailored to your business; because one-size-fits-all never actually fits.
Get big agency results without breaking the bank.
We don’t do boring. Your brand deserves better.
A few Kiwi businesses that bet on us — and won.
A few Kiwi businesses that bet on us — and won.
Our services
We build growth engines that never stall.
Our services
Growth engines that never stall.
Regret not working with them sooner!
They just get it...
A total game-changer for me
So surprised on the low cost per lead
So good collaborating and working with these guys
Regret not working with them sooner!
They just get it...
A total game-changer for me
So surprised on the low cost per lead
So good collaborating and working with these guys
Our Work Process
Not everything moves the needle. We do what does.
Our Work Process
Not everything moves the needle. We do what does.
📢 Branding & Creatives
Your brand is more than a logo—it’s your story, your personality, and your promise to customers. We’ll help you stand out, stick in people’s minds, and make your competitors go, “Whoa, that’s cool.”
Brand Strategy & Positioning
Social Media Branding
Website Development
Digital & Print Graphics
Email design
Professional On-Site Shoots
View Details
📢 Branding & Creatives
Your brand is more than a logo—it’s your story, your personality, and your promise to customers. We’ll your competitors go, “Whoa, that’s cool.”
View Details
📬 End to End Digital Marketing
Not just ads. The whole machine. We don’t just run campaigns—we build the engine. From brand building to bi-monthly content shoots, paid ad management to organic polish, we make sure every piece plays its part (and plays it well).
Instagram Ads
Facebook Ads
Email Marketing
Content Scripts & Copy
Organic Content
Ad Campaign Management
View Details
📬 End to End Digital Marketing
Not just ads. The whole shibang. We don’t just run campaigns we build the engine.
View Details
🤖 AI Solutions & Automations
Sometimes, it's about whats on the inside. We can't help with your internal mid-life crisis, but we can help with your internal systems.
Conversion & Support Chatbots
CRM Automations
Automated Email Workflows
Internal Process Automations
Lead Capture Systems
Smart Notifications & Follow-ups
View Details
🤖 AI Solutions & Automations
Sometimes, it's about whats on the inside. We can't help with your internal mid-life crisis, but we can help with your internal systems.
View Details
✂️ Tailored Service
Need something off-menu? This is the part where we flex. Whether it’s a custom tool, a smart workflow, or an AI bot that saves your team hours — we’ll scope it, build it, and make sure it moves the needle.
Built Around YOU
Tailored to Fit
View Details
✂️ Tailored Service
Need something off-menu? This is the part where we flex. We’ll scope it, build it, and make sure it moves the needle.
View Details
1
Discovery & Strategy
We find out what makes YOU stand out from others. Then we map out how to make the mulah without wasting time, money, or energy.
2
This is where ideas become real.
Scripts, automations, workflows, ad shoots — we get it built, tested, and out the door as fast as possible.
3
Launched doesn’t mean done.
Once it's live, we track, tweak, and fine-tune so everything keeps working better — not just looking good.
4
We scale the wins and hunt the next ones.
Once we hit traction, we don’t stop. We optimise, expand, and unlock new parts of your business worth growing.
1
Discovery & Strategy
We find out what makes YOU stand out from others. Then we map out how to make the mulah without wasting time, money, or energy.
2
This is where ideas become real.
Scripts, automations, workflows, ad shoots — we get it built, tested, and out the door as fast as possible.
3
Launched doesn’t mean done.
Once it's live, we track, tweak, and fine-tune so everything keeps working better — not just looking good.
4
We scale the wins and hunt the next ones.
Once we hit traction, we don’t stop. We optimise, expand, and unlock new parts of your business worth growing.
1
Discovery & Strategy
We find out what makes YOU stand out from others. Then we map out how to make the mulah without wasting time.
2
Building the good stuff
We get it built, tested, and ready to go in one week.
3
Launching is just the start
Once it's live, we track, tweak, and fine-tune so everything keeps working better.
4
Scale the wins and hunt the next ones.
This is where we're long term. We optimise, expand, and unlock new parts of your business worth growing.
Our differences
Stop settling for “just another marketer.”
Our differences
Stop settling for “just another marketer.”
Others
Ctrl+C, Ctrl+V
Ctrl+C, Ctrl+V
Jargon Overload
Vibes-Based Reporting
Vibes-Based Reporting
Leaves to get milk
Leaves to get milk
Long term who?
Long term who?
Surprise Invoices
Surprise Invoices
Meh Ideas
Meh Ideas
All Talk
“You’re Just a Number”
“You’re Just a Number”
NDLEMVRS.
Custom Where It Counts
Custom Where It Counts
We speak human.
Creative with a purpose.
Creative with a purpose
Real ROI
Real ROI
Long-Term Partners
Long-Term Partners
Simple Pricing
Simple Pricing
Tools that work.
Tools that work
Transparent Reporting
Transparent Reporting
WE CARE
WE CARE
Client Stories
Hear
stories
straight
from
the
people
we
helped!
"
Working with Polo and the team has been a game changer. We’ve gone from 3 guys to 7, bringing in 30+ leads a month, and over $250K in work. It’s like having a tap we can turn on when we want to fill the calendar.
Rawiri Veltmeyer
OWNER, Roofing Innovations
"
Working with Polo and the team has been a game changer. We’ve gone from 3 guys to 7, bringing in 30+ leads a month, and over $250K in work. It’s like having a tap we can turn on when we want to fill the calendar.
Rawiri Veltmeyer
OWNER, Roofing Innovations
"
Working with Polo and the team has been a game changer. We’ve gone from 3 guys to 7, bringing in 30+ leads a month, and over $250K in work. It’s like having a tap we can turn on when we want to fill the calendar.
Rawiri Veltmeyer
OWNER, Roofing Innovations
"
Collabing with Polo from NDLEMVRS has been an awesome experience. His Meta strategy advice helped shape a winning formula, not just for us, but for our clients too. Super focussed on sh*t that works.
Brendon Venter
CEO, Basically Media
"
Collabing with Polo from NDLEMVRS has been an awesome experience. His Meta strategy advice helped shape a winning formula, not just for us, but for our clients too. Super focussed on sh*t that works.
Brendon Venter
CEO, Basically Media
"
Collabing with Polo from NDLEMVRS has been an awesome experience. His Meta strategy advice helped shape a winning formula, not just for us, but for our clients too. Super focussed on sh*t that works.
Brendon Venter
CEO, Basically Media
"
Polo from NDLEMVRS helped us out with digital marketing and content for our high-protein ice cream brand. Solid work all around — would definitely recommend.
Richard Huang
Co-Founder, Taste Grande
"
Polo from NDLEMVRS helped us out with digital marketing and content for our high-protein ice cream brand. Solid work all around — would definitely recommend.
Richard Huang
Co-Founder, Taste Grande
"
Polo from NDLEMVRS helped us out with digital marketing and content for our high-protein ice cream brand. Solid work all around, would definitely recommend.
Richard Huang
Co-Founder, Taste Grande
"
We wanted a second opinion on our positioning and creative. Polo and the NDLEMVRS team were full of great ideas. Super easy to work with.
Luca Yang
Founder, O3 Space
"
We wanted a second opinion on our positioning and creative. Polo and the NDLEMVRS team were full of great ideas. Super easy to work with.
Luca Yang
Founder, O3 Space
"
We needed direction and help on content, photos and videography, Polo and the NDLEMVRS team delivered fast and provided heaps of insights. Polo was easy to work with, full of ideas, and just sick to work with
Luca Yang
Founder, O3 Space
"
The cost per lead is way lower than I ever managed on my own. I used to spend more and get way less—working with Polo from NDLEMVRS is a cheat code. You guys are beasts.
Ethan Paraha
Onwer, EMBR Fires
"
The cost per lead is way lower than I ever managed on my own. I used to spend more and get way less—working with Polo from NDLEMVRS is a cheat code. You guys are beasts.
Ethan Paraha
Onwer, EMBR Fires
"
The cost per lead is way lower than I ever managed on my own. I used to spend more and get way less working with Polo from NDLEMVRS is a cheat code. You guys are beasts.
Ethan Paraha
Onwer, EMBR Fires
"
Polo helped us with everything — ads, video scripts, content, the website, even our branding. He really understood what we were trying to build and made sure it all connected. Super easy to work with and always on point with the strategy.
Anirudh Gombera
Founder, Aruyveda Store
"
Polo helped us with everything — ads, video scripts, content, the website, even our branding. He really understood what we were trying to build and made sure it all connected. Super easy to work with and always on point with the strategy.
Anirudh Gombera
Founder, Aruyveda Store
"
Polo helped us with everything, ads, video scripts, content, the website, even our branding. He really understood what we were trying to build and made sure it all connected. Super easy to work with and always on point with the strategy.
Anirudh Gombera
Founder, Aruyveda Store
Rawiri Veltmeyer
Co-Owner, Roofing Innovations
Rawiri Veltmeyer
Co-Owner, Roofing Innovations
Fontaine Veltmeyer
Co-Owner, Roofing Innovations
Anthony Kouch
CEO & Founder, Frenly
Pricing Plans
Packages and pricing tailored to YOUR NEEDS
Pricing Plans
Packages and pricing tailored to YOUR NEEDS
Our Pricing
Package Based Pricing
/monthly
We tailor each package to suit your goals, team, and budget; so what we do actually works for you.
Our Pricing
Package Based Pricing
/monthly
We tailor each package to suit your goals, team, and budget; so what we do actually works for you.
Strategic Business Deep-Dive (Brand, Offer, Audience, Levers)
Strategic Business Deep-Dive (Brand, Offer, Audience, Levers)
Bi-Monthly Content Shoots with Scripts That Convert
Bi-Monthly Content Shoots with Scripts That Convert
Organic Content Planning & Social Account Polish
Organic Content Planning & Social Account Polish
Paid Ad Campaign Management (Meta, IG, FB)
Paid Ad Campaign Management (Meta, IG, FB)
Performance Reporting That Makes Sense
Performance Reporting That Makes Sense
Monthly Strategy Calls & Ongoing Optimisations
Monthly Strategy Calls & Ongoing Optimisations
Conversion-Focused Copywriting & Funnel Tweaks
Conversion-Focused Copywriting & Funnel Tweaks
Custom Growth Roadmap (Organic, Paid, AI, Ops – all stitched together)
Custom Growth Roadmap (Organic, Paid, AI, Ops – all stitched together)
Pricing Plans
Packages and pricing tailored to YOUR NEEDS
Our Pricing
Package Based Pricing
m/o
We tailor each package to suit your goals, team, and budget; so what we do actually works for you.
Strategic Business Deep-Dive (Brand, Offer, Audience, Levers)
Bi-Monthly Content Shoots with Scripts That Convert
Organic Content Planning & Social Account Polish
Paid Ad Campaign Management (Meta, IG, FB)
Performance Reporting That Makes Sense
Monthly Strategy Calls & Ongoing Optimisations
Conversion-Focused Copywriting & Funnel Tweaks
Custom Growth Roadmap (Organic, Paid, AI, Ops – all stitched together)
About us
I started NDLEMVRS because, frankly, most agencies suck. Same recycled playbooks, same lifeless ads, the same garbage treatment to their clients.
We film content that actually works, build systems that convert, and scale what moves the needle — not what looks good in a slide deck.
We’re obsessed with low churn, high impact. Why? Because we believe valuable businesses are built by people who actually value their customers. Most agencies chase the retainer. We chase momentum.
We're especially good at spotting growth levers most people miss — and pulling them hard. It’s kind of our thing.
Proudly built in Auckland, New Zealand. Powered by sleep coffee, stronger clients, and the relentless pursuit of “damn, that actually worked.”
move the needle /muv də ˈnidl/
to make a noticeable change
About us
I started NDLEMVRS because, frankly, most agencies suck. Same recycled playbooks, the same garbage treatment to their clients.
We believe valuable businesses are built by people who actually value their customers. Most agencies chase the retainer. We chase momentum.
Proudly built in Auckland, New Zealand. Powered by the relentless pursuit of “damn, that actually worked.”
move the needle /muv də ˈnidl/
to make a noticeable change
Frequently Asked Questions
We read your mind (and made this section).
FAQs are great and all, but real convos are better. Book a call and let’s get into it properly.
Frequently Asked Questions
We read your mind (and made this section).
FAQs are great and all, but real convos are better. Book a call and let’s get into it properly.
What’s in the NDLEMVRS toolbox?
Strategy. Scripts. Systems. Sales. We don’t just “do marketing” — we build the stuff that actually moves the needle. That might mean brand strategy, content, funnels, ads, automation, or all of the above. If it drives growth, we can probably do it — and do it well.
Do you work with small businesses or just big brands?
We mostly work with growing small-to-medium businesses — think teams of 3 to 15, already doing decent revenue and ready to go bigger. If you’ve got product-market fit, some systems in place, and a serious growth mindset… that’s our kind of client.
Do you offer set packages, or is everything custom?
Yes and yes. We’ve got starting points — proven packages that work well for a lot of our clients. But nothing is locked in. We tweak, swap, and tailor based on what your business actually needs (and what it doesn’t). You won’t be shoved into a box here. We build around what’ll move the needle for you.
How do we measure success?
It depends on the goal — but it’s always more than just clicks and views. Sometimes it’s lower lead cost. Sometimes it’s more booked jobs. Sometimes it’s cleaner systems that free up your time. Whatever we’re building, we define success early — then track the stuff that actually matters. We don’t do “vibes-based marketing.” If it’s not moving the needle, we fix it.
How do I get started?
It’s easy! Just click that shiny "Contact Us" button, shoot us a message, or give us a call. We’ll grab coffee (virtually or in-person) and start brainstorming magic together.
Is this spray and walk away or a partnership?
We’re not the “launch it and disappear” type. We’re in it with you — spotting bottlenecks, optimising what’s working, and helping you go from 2x to 5x to 10x. After the build, we stay close. Because building momentum is good — but compounding it? That’s where the magic is.
What makes your agency different from the rest?
Don't call us an agency. That hurts our feelings :( Jokes aside, there's only one way to find out why we're different. Book a call with us to see why we're not an agency, but a growth partner.
What’s in the NDLEMVRS toolbox?
Strategy. Scripts. Systems. Sales. We don’t just “do marketing” — we build the stuff that actually moves the needle. That might mean brand strategy, content, funnels, ads, automation, or all of the above. If it drives growth, we can probably do it — and do it well.
Do you work with small businesses or just big brands?
We mostly work with growing small-to-medium businesses — think teams of 3 to 15, already doing decent revenue and ready to go bigger. If you’ve got product-market fit, some systems in place, and a serious growth mindset… that’s our kind of client.
Do you offer set packages, or is everything custom?
Yes and yes. We’ve got starting points — proven packages that work well for a lot of our clients. But nothing is locked in. We tweak, swap, and tailor based on what your business actually needs (and what it doesn’t). You won’t be shoved into a box here. We build around what’ll move the needle for you.
How do we measure success?
It depends on the goal — but it’s always more than just clicks and views. Sometimes it’s lower lead cost. Sometimes it’s more booked jobs. Sometimes it’s cleaner systems that free up your time. Whatever we’re building, we define success early — then track the stuff that actually matters. We don’t do “vibes-based marketing.” If it’s not moving the needle, we fix it.
How do I get started?
It’s easy! Just click that shiny "Contact Us" button, shoot us a message, or give us a call. We’ll grab coffee (virtually or in-person) and start brainstorming magic together.
Is this spray and walk away or a partnership?
We’re not the “launch it and disappear” type. We’re in it with you — spotting bottlenecks, optimising what’s working, and helping you go from 2x to 5x to 10x. After the build, we stay close. Because building momentum is good — but compounding it? That’s where the magic is.
What makes your agency different from the rest?
Don't call us an agency. That hurts our feelings :( Jokes aside, there's only one way to find out why we're different. Book a call with us to see why we're not an agency, but a growth partner.
Let’s build what actually moves the needle.
Let’s build what actually moves the needle.
If you care about your growth, put the words in the form :)
If you care about your growth, put the words in the form :)